{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While many high-end brands drive exposure via social media sites advertising and marketing, star collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't changed a lot in decades; it does not have TikTok, and doesn't give stars complime